Parsons ELab

Advisory Mission, 2016-2017

ELab is a design-driven incubator and business lab dedicated to entrepreneurship practice and research.

Roles: Mentor, Judge

Client: Parsons ELab, Parsons School of Design,

ELab follows the Parsons Strategic Design process, a holistic and systemic approach that fuses the iterative design thinking process rooted in design research with economic rationale, business logic and organizational reality. In line with The New School’s progressive roots, ELab has sustainability, triple-bottom-line and impact entrepreneurial values embedded in its DNA.

My roles included:

– Mentor teams around business development, legal matters, strategic positioning, UX design.

– Judge projects based on business potential, social impact, maturity, technology.